Home / Case Studies / Healthcare SEO Case Study
Engagement Snapshot
Client
Situation
Our scope
Reported
The Approach
Search impressions, trailing 16 months
Organic clicks, same window
Average Google position
Ad spend, as organic took over
Our stance: every business owner has different needs. We don’t apply one playbook to everyone. We find the real constraint, do the work in the right order, and let you decide how far to take it.
Coming in behind a competent vendor, we didn’t rebuild. We audited. The fast wins were the on-page opportunities the previous team hadn’t claimed. From there, cleaner content organization, disciplined image naming, and stronger internal linking pushed organic visibility to 2.18M impressions and 21.9K clicks over the trailing 16 months, at an average position of 10.4, while paid ad spend came down, because organic was carrying more of the demand.
Why a documented game plan matters
When you inherit an account, you don’t yet know what was tried, what’s driving the current baseline, or which pages are load-bearing. A written audit-and-sequence plan prevents redundant or conflicting changes, protects a practice’s name-address-phone consistency, and shows the owner priority and reasoning instead of a black box.
Why getting involved multiplies it
In healthcare, the practitioner is the differentiator. A provider who reviews content, responds to reviews, and appears in a few photos or videos compounds credibility signals no vendor can fake, and directly feeds the review-velocity and freshness gaps above.
Questions this raises
A vendor can be doing a perfectly decent job and still leave easy wins on the table. We start by auditing what exists, capture the uncontested opportunities first, then go deeper. Switching only makes sense if there’s real value being missed. We show you that value first.
No. Audit-first exists precisely to protect the pages already working. We identify what’s load-bearing before we touch anything.
No. But in healthcare, your involvement is the single biggest multiplier. Even light participation moves the needle more than anything we do alone.
Yes, that was part of the result here. As organic visibility grew, paid could carry less of the load, which lowers your cost to acquire a patient.
A 30-minute call to find where your growth is stuck, with a sensible next step for you.
About these figures: All performance data reflects the client’s own Shopify and/or Google Search Console reporting for the periods shown. Client names and identifying details are withheld at the client’s request. Headline metrics are actual reported figures; trend charts illustrate the documented direction of performance and are not intended to convey exact interim values. Past results reflect a specific engagement and are not a guarantee of future outcomes.
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